HB 757

Masked as a “religious freedom bill,” HB 757 was a GA bill that intended to legalize discrimination against the LGBTQ+ community. In order to cultivate attention and conversation quickly, we created a fake company that sold signage to help businesses discriminate. By giving the public a glimpse into the grotesque future that HB 757 could bring, we raised awareness and prevented the bill from becoming a law.

CLIO: Silver, Integrated Campaign, Public Service
CLIO: Bronze, Poster, Public Service
OMMA: Online Marketing, Causes/Charity/Non-Profit Organization Website
IAB MIXX: Silver, Public Service